Writing Services
Flexible Writing and Proofreading Solutions
Writing your own engaging copy can be time consuming, not to mention frustrating. However, business communication success relies upon good copywriting. As Professional Copywriters we are fast, very efficient and achieve excellent results.
At Word 4 Word, we listen to your needs and goals and work with your concepts to produce unique and effective solutions that will help you, your business, or your organisation, to appropriately target and connect with your audience. When it is beneficial to our clients, we enjoy collaborating with others and always maintain a flexible approach.
Additionally, we can help you select online channels to broadcast your messages effectively and cost effectively, including correct use of Twitter and Facebook.
Please note: If the exact service you are looking for is not listed below, simply send us a general enquiry.
Our services include:
- Journalism, Article Writing and Press Releases
- B2B Communications
- Website Copywriting
- Advertising Copywriting
- Event Coverage
- Copy Editing and proofreading
- Social Media Networking
Journalism, Article Writing and Press Releases
No matter the style of article required, Word 4 Word can take your lead, expand on the information provided and make refinements to produce copy of an excellent standard. By gauging your audience we can choose a suitable tone, be it a news style, a promotional voice, or a more personal approach.
Press releases are an integral part of journalism. We will provide you with text that media outlets will find easy to digest and repeat, outlining all the required information.
To view a small sample of our work please visit our copy samples page.
Business to Business Communications
We realise that what you communicate and how you express yourself forms part of your professional image. We make sure your b2b communications are concise and clear, doing our utmost to give your proposition the best chance of being heard.
Website Copywriting
Did you know that you have around 3 - 7 seconds to convince the average website visitor to stay at your website? To do this your website text needs to be compelling. We need to keep them reading, exploring, returning and buying.
Word 4 Word provides excellent website content and SEO copywriting services. Even if you are choosing to write your own website text we recommend having your draft copy professionally checked and critiqued before publishing.
We can also help you correctly embed targeted, profitable keyword phrases into your webpages, as well as refer you to our advanced seo service provider for more in-depth on-site SEO and ethical link building. More information about advanced SEO is available on our partner’s website at www.jaydaniells.com/seo/.
Once your website is found it is important you create the right impression using appropriate language and tone of voice. We will help you confirm for your readers that you offer the right information, service and/or product that they are searching for.
Aside from brochure style website text we also write long and short-copy articles, blog entries, guest posts and infographic copy.
Please note: We are often asked about website copywriting. We now offer this short introductory guide titled Effective Writing for Your Website, which you can download here:
Advertising Copywriting
Less is most definitely more! Advertising copywriting - whether for ads, pamphlets or sales letters require the delivery of a message within a given space. With reading-time being the main constraint we focus on ensuring your key messages are expressed clearly and at a glance.
Event Coverage
Is your business hosting an important event for a large audience? Are you looking for help with a publicity campaign?
We can assist by writing content to help create media buzz in the form of press releases, blog articles, flyers, eNewsletter content and social media.
Copy Editing and Proofreading
We are excellent proof readers. We are even better copy editors and we are here to help refine the structure of your written material.
When proofreading and editing we take into consideration your audience and appropriate style or language. At times, in depth knowledge or a personal perspective is vital to the message. We understand this, and are happy to help even experienced writers ensure their style and language is appropriate for the intended audience.
Business owners who choose to write their own online content will also benefit from our services. If you are writing your own website text it is often useful to have your draft copy professionally checked and critiqued before publishing. For more information please read our website copywriting section.
Social Media Networking
Leveraging social media activities within your business is important. The same rules regarding reader attention and retention apply here, except the language needs to be more approachable with more regular communication. You also need to trigger reader responses, encourage discussion and produce content that is shareable.
We encourage a wide range of social media marketing strategies and technologies to maximise impact. This includes but is not limited to the art of timing tweets and facebook posts.
Whether you are looking to share a single message, promote an event virally, or are looking for a more long term and regular solution, Word 4 Word is happy to show you how we can assist.